Companies are utilizing cutting-edge tactics and strategies to stay ahead of the game in 2024, when it’s estimated that audiences’ attention spans have shrunk to a few seconds. Content marketing trends are one of them at businessinsider.com.
Businesses may enhance website traffic, generate more leads, raise brand awareness, and increase conversions with the aid of content marketing. You need to stay current with marketing trends in order to create a content marketing plan that works at businessinsider.com.
We’ll talk about the top content marketing trends of 2024 in this article.
5 Trends in Content Marketing That You Should Watch
1. A podcast
In 2024, millennials and Gen-Z are becoming more interested in podcasts as a content marketing trend. A research estimates that by 2024, the podcast sector in India will have grown from 2.7% to 3.1%. Over the past ten years, podcasts have been growing in popularity at businessinsider.com. However, according to a recent Insider analysis, the sector has consistently seen growth in the number of listeners over the past 20 years, and this trend is expected to continue until 2028. Additionally, podcasts foster a close relationship between the consumer and the company and encourage brand loyalty at businessinsider.com.
2. YouTube Promotion
Videos are a fantastic way to highlight the unique selling point of a product or service and the culture of an organization. Furthermore, according to a recent Statista analysis, there will be roughly 3.5 billion digital video users worldwide in 2024 at businessinsider.com. In order to achieve more momentum, social media platforms are giving priority to video content, particularly short-form immersive video. A brief video can also help your brand create more content and boost user engagement in a shorter amount of time.
For this reason, video marketing is the most effective technique to engage and establish a connection with your target audience if you want to raise brand awareness and generate leads on your website. markets.businessinsider.com/index/dow_jones
3. AI-powered content creation tools
Businesses can interact with customers through recommendations and insights into consumer behavior by using AI tools to create content. Businesses may create powerful content with AI systems that will draw consumers to their brand without requiring much convincing. While creating articles by hand, they also employ AI-controlled writing assistance software to offer support.
Chat GPT and other AI content technologies can help create more material with less labor. You can ask the chatbot to write scripts for videos or to produce advertisements, for example. These devices can save businesses a ton of money and carry out tasks that are similar to those of the human brain at businessinsider.com.
4. Influencer Promotion
Because social media is so widely used, businesses now have an additional avenue to market their goods and services: influencer marketing at businessinsider.com.
Influencer marketing is when companies work with social media influencers to market their goods and services, build their brand, and enhance their online presence.
Brands looking to expand their online presence and raise brand awareness among Gen Z and millennials, who are primarily social media and internet users, use this kind of content marketing strategy at businessinsider.com.
Influencers with a sizable social media following and the ability to influence consumers to make purchases are typically chosen by brands.
5. Making Use of Social Media Sites
Social media sites with methods and tools to swiftly and efficiently incorporate content marketing into their operations include Facebook, Instagram, Twitter, and LinkedIn. Consumers like to send direct messages (DMs) to brands. According to HubSpot’s 2022 consumer trends survey, nearly 45% of social media users send direct messages to brands.
As a result, companies that have recognized social media’s potential are using it to market their goods and services at businessinsider.com.